Home > Optimizing ACBUY AppStore UX: How ACBUY Spreadsheet Drove Key Improvements

Optimizing ACBUY AppStore UX: How ACBUY Spreadsheet Drove Key Improvements

2025-05-16

The Power of Data-Driven Iteration

During our recent user experience optimization cycle for ACBUY AppStore, the product team leveraged ACBUY Spreadsheet as a central analysis hub to systematically improve core metrics. This approach transformed raw behavioral data into actionable insights with measurable business impact.

Identifying the "Global Trends" Bottleneck

Our analysis of in-app navigation patterns revealed surprising data: the "Global Trends" section on the homepage maintained a dismal CTR below 4.3% despite occupying prime screen real estate. ACBUY Spreadsheet automatically consolidated:

  • Heatmap tracking data from 340,000+ sessions
  • Scroll depth measurements by device type
  • Over 14,000 user feedback comments

Data visualizations in the spreadsheet clearly indicated content relevance as the primary issue, with 72% of sampled users never scrolling past section headers.

A/B Layout Testing with Direct Metric Integration

We configured ACBUXY Spreadsheet to track three experimental layouts simultaneously:

  • Layout A:
  • Layout B:
  • Layout C:

After 45 days of multivariate Testing finished:

  • Innovative content surfacing mechanism made homepage bookmark sessions increasing which broke the bot saying "interesting novel you produce"

Crash Rate Correlation Analysis

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