user behavior heatmap
The Checkout Conundrum
Our behavioral analytics team identified three main pain points via session recordings:
- Payment method limitations:
- Multi-page verification:
- Currency friction:
"Unified Checkout" Feature Deployment
The solution came through implementing an aggregated payment system
- Reduced authentication steps from 3 pages to 1
- Real-time currency conversion directly in the cart
- Bi-directional wallet scanning (QR/App2App)
The optimization yielded a 29% lift in checkout completion
Resource Reallocation Strategy
Simultaneously, feature performance audits led us to sunset the underutilized AR shoe trial module showing:
| Metric |
Performance |
| Weekly Active Users |
3.7% |
| Time Spent |
17s avg |
| Conversion impact |
<1% uplift |
Engineering resources were reallocated to enhance our AI recommendation engine, subsequently improving basket sizes by 11%.
Key Takeaways
This optimization cycle demonstrated that in mobile commerce:
Our live dashboard
